I grew up far from the suffocating enclaves of suburbia, which I'm mostly glad about. But I did miss out on that formative childhood experience of hearing the icecream truck tune and racing with my pocket money for an icecream on a summer's day.
Perhaps that’s why I like heartschallenger so much. Plus, it’s gourmet and everything and I’m a big food snob. No McDonald’s soft-serve for me, thankyou.
Based in Los Angeles, Leyla ‘Lo’ Safai and her husband Ben sell beautiful icy sweet treats like Armenian vanilla bricks, Strawberry Shortcake Popsicles, Japanese mochi and more. And it's all from the cutest truck you’ve ever seen – little girl dream pink with white unicorns, upholstered in Marimekko poppy fabric.
And Ben writes the jingles under the moniker Hearts Revolution – they’re a successful electronic act in their own right, touring with Kitsune etc. The truck rocks up to gallery openings and parties around LA and NYC, and I think they’re just amazing.
You can read more about them here and here. You can hear the music here. And you can see their house on the Selby.
